Wellness has become less about one big lifestyle shift and more about the smaller products that shape daily routines.
For the first edition of ‘What We’re Into’, Complex MENA looks at the wellness and longevity picks currently on our radar, from region-first skincare and UAE-born movement essentials to recovery tech, smart rings, functional drinks, and supplement stacks built for modern routines.
Antati
Lebanese skincare with a region-first feel.
Founded by Toufic Braidi, Antati’s range of skincare products span serums to de-puff sticks, this hydration-focused cream delivers deep moisture through regionally inspired ingredients designed for arid climates.
Dirtea
Mushroom coffee’s mainstream moment.
DIRTEA takes functional drinks from niche wellness shelves into the daily coffee routine, with blends built around energy, focus, and mood rather than just caffeine.
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I.M.8
The Beckham-backed supplement play.
I.M.8 takes the daily wellness stack and turns it into one powder sachet, positioning longevity less like a clinic routine and more like a morning ritual.
WHOOP
For people who treat recovery like training.
WHOOP has become the go-to tracker for sleep, strain, recovery, and health data, giving you a daily read on how ready your body actually is.
Rumi
UAE-born wellness gear with a cleaner look.
Rumi sits at the intersection of yoga, activewear, and sustainable everyday essentials, making wellness feel more local, minimal, and wearable.
Oura Ring 5
Health tracking without the fitness-watch look.
Oura keeps the wellness data running quietly in the background, tracking sleep, stress, recovery, and readiness from a ring that doesn’t scream “tech.”
