The Egyptian Streetwear Brands to Know Going Into 2026
A snapshot of the homegrown brands pushing Egyptian streetwear forward.
A surge in Egyptian streetwear brands means the days of lugging back staple items like t-shirts and jeans from abroad are long gone, right? Not really. The habit is a bit too deep-seated. But at least shopping in the city has become a lot more interesting. Egyptian brands are no longer simply filling gaps, but setting their own tone: expressive, referential, and closely tied to the scenes around them.
Here’s a list of Egyptian streetwear brands to look out for in 2026.
Marsy
Cross pop culture, wit, and fashion and you get a Marsy line. Founder and creator, Mariam Makram Ebeid, came up online first – with sharable, meme-driven IG content before translating it into merch, and eventually, full collections. She’s internet culture personified; the Pun Queen. Since the initial ‘Mesh Ader’ drop in 2021, her collections encapsulate moments in time through re-invented logos and particular cultural references. Marsy dropped a new collection at Sole DXB 2025, and while comfort might be the game, have no doubt, every item makes a statement. Here’s to more quirk this coming year.
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Fear2F*ckup
The theme is fear, the message? Don’t let it get to you. Creative director and avid skater, Faris Rashwan wanted to make daring (and functional) clothes for skaters, but he did more than design a bold fashion line; he set in motion an entire subculture. Popping palettes and in-your-face graphics, his t-shirts feature bullet holes, peace signs, and statements like “no time for love”. Heartfelt but also kind of abrasive, the designs aren’t too different from the city he skates in.
You Make Me Sick
With almost 150k followers on Instagram, content creator, stylist, and sass icon, Abokamar is a cherished local celebrity and the designer behind You Make Me Sick. With spaghetti strap tops that have provocative bedazzled statements, and controversial ones like “Your dog is ugly,” the collection may be smaller than Abokamar’s fabulous hair, but like him, it has a lot to say. Definitely on the watchlist for 2026.
UNTY
What do Shabjdeed, Ahmed Elghandour, and Omar Kafrawy have in common? They’re all part of UNTY’s ever-growing universe, created by Omar Mobarek. A graphic designer by profession, Omar launched UNTY in 2013, integrating his visual language into every collection. His graphics are expressive and constantly shifting – sometimes delicate, sometimes intricate, at other times bold and kitsch – but always a statement. Built through close collaborations with photographers, musicians, and fellow creatives, UNTY has just marked its 13th anniversary, with a long awaited new, collection dropping soon.
Al Camileon
Al Camileon released “A Local Celebrity” in collaboration with fashion line Baynoire at the end of 2025, one of many collaborations since the label’s launch in 2018. Over the years, co-founder and creative director Zeyad ElGhorab has lived up to the label’s name and positioned himself as a shapeshifting, collaborative brand that is down to clown. From a release with Dr Alfons, to his collective line with Beatroot Records, Dara’s Ice Cream, and Brown Nose (whose current creative director is Omar Mobarek of UNTY), Al Camileon is about cross-brand experimentation. The label’s signature style is sleek, raw, and often embossed.
RebelCairo
Rebel may not be your typical streetwear brand, but it’s certainly worth a mention. It started with a line of colourful, lightweight scarves. An expression of finesse, the first capsule collection was limited in choice but gave plenty in style. From there, the mother-daughter duo, Dalia Abbas and Dara Hassanein, have catapulted us into a vibrant world of fun and laidback elegance. A testament to their popularity (and exclusive collections) is how quickly they sell out. Since their launch in 2019, they’ve consistently released seasonal collections and 2026 should be no different.
Be-Indie
Be-Indie is one of, if not the first, Egyptian brand to make hot, wearable jeans locally. From dressing Naika on the stage of Unzipped Festival this past summer (which it co-hosted with Ora developments), to collaborating with Rizo Masr printing house, to launching their own ice cream line, Be-Indie is playful, funky, and keeps you coming back for more. Denim is dyed, stained, layered, and cut-out for standout looks made identifiable by the bright blue label. Founders Rowan Torky, Aya Abdel Raouf, and Vano Alexanian are behind the label that’s always up to something – the latest being a blue matcha made exclusively at the brew-house, Matter, located at their stores.
In Your Shoe
Since its launch in 2018 under creative director Ezz Tarek, In Your Shoe (IYS) has delivered fun, accessible clothing and has become a Cairo staple. It feels like your dependable neighbourhood store, your childhood best friend, that newly discovered TV show with several seasons to watch. From cosy pyjamas and silly socks, their line has mushroomed to include funky tote bags, trendy denim, easy tees, and much more. A prolific machine, IYS is always worth keeping an eye on.
REDNM
Based on sustainability, the Egypt-based denim brand REDNM was founded by Sara Tolba and uses environmentally conscious practices throughout every phase of production. From reclaiming and repurposing materials, to an eco-friendly certified production facility, to conscious detailing like a recycled shopping bag, REDNM offers a guilt-free approach to your daily wardrobe. With a full range collection of cool cuts and stylish fits, these eco-friendly jeans are high on our 2026 shopping list.
