Coach has unveiled “Express Your Many Sides,” a new chapter in its Spring 2026 campaign starring singer-songwriter Elyanna.
Launched this month, the campaign continues the brand’s partnership with Elyanna, spotlighting themes of confidence and self-expression and offering a localized take on Coach’s wider spring storytelling.
The Middle East exclusive rollout features the artist exploring the many dimensions of her identity through music, movement and personal style, with Coach positioning its Tabby 26 bag in maple as a symbol of individuality and authenticity.
“Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression,” Elyanna said in a statement. “We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment.”
As with their previous collaboration, the partnership also enabled Elyanna to donate to the World Food Programme.
The localized push underscores Coach’s efforts to deliver culturally resonant storytelling across global markets, particularly in the Middle East, where the brand recently reopened its renovated flagship at Dubai Mall.
