If you’ve lived in Dubai for any length of time, a pink Bake My Day tin has probably turned up at your door. Maybe it was a birthday, a thank-you, or a Thursday night that called for cookie dough eaten straight from the tin. Until now, delivery was the only way to get one.
That’s changed. Bake My Day has opened its first physical store in Dubai at The Grand, the new community mall in Nad Al Sheba Gardens. It isn’t going it alone, either. It shares the unit with Kokoro Handroll Bar, one of the city’s most talked-about Japanese spots.
The story goes back to 2014, when Yasmeen Jisri was baking out of her home and taking orders by WhatsApp. There was no storefront, no ad campaign and no investors. People told their friends and Instagram did its thing. Little by little, the name became a brand, and every gathering had to include a pink tin.
The brand is now part of FYTE Hospitality, the Dubai group run by Tamer Elkhayat and Faisal Yabroudi. That makes the Kokoro pairing a family affair. FYTE brought the hand roll bar to the UAE at Alserkal Avenue in 2024, and Kokoro has since made MENA’s 50 Best Restaurants list. After a pop-up at The Square, this is its permanent Nad Al Sheba home.
Now that we have a counter to walk up to, we know what we’re having for lunch, and for dessert, every day this week.
