PUMA and Al-Hilal’s Founding Day Kit Is a Love Letter to Saudi Heritage

Al-Hilal doesn’t do anything small. With over 90 trophies and a reputation that stretches well beyond the Gulf, the Saudi giants have once again proven that everything they touch carries weight. This time, it’s a kit — and it hits different.

PUMA Middle East and Al-Hilal have joined forces on a limited-edition Founding Day jersey, dropping just ahead of Saudi Arabia’s Founding Day on February 22; the date that marks the establishment of the first Saudi state back in 1727. The concept of the kit is “designed for pride” —and trust, it shows in every stitch.

The colorway keeps it classic with Al-Hilal’s signature blue, but it’s the details that do the heavy lifting. The design pulls from two deeply symbolic pillars of Saudi culture: the palm tree, representing prosperity, generosity, and resilience, and the marketplace, nodding to the trade and community spirit that shaped early Saudi society. Subtle, intentional, and genuinely meaningful rather than just decorative.

🔹 قصة فخر وانتماء 🤩🌴

— نادي الهلال السعودي (@Alhilal_FC) February 17, 2026

Johan Kuhlo, PUMA Middle East’s Managing Director, called it “a statement of identity, heritage and progress,” and for once, the marketing speak actually holds up. Al-Hilal’s Chief Marketing Officer Vanessa Basora echoed that energy, framing the kit as a reflection of a club and a nation that are “rooted in history, united in purpose.” This isn’t a cash grab in disguise. It’s a thoughtful piece of wearable culture that ties Al-Hilal’s storied legacy directly to Vision 2030’s bold, forward-looking momentum.

The drop is limit, though. Once it’s gone, it’s gone. And it’s available now through Al-Hilal’s official channels, PUMA’s online store, and PUMA retail locations across Saudi Arabia and the wider region.