After releasing a multi-shoe collection in March, Pokémon is continuing its 30th anniversary celebrations with a new Puma sneaker collaboration.
This time, the two brands are releasing a vibrant Puma Suede colourway inspired by Pikachu. The premium suede upper comes in a full yellow colour scheme, with an updated version of Puma’s classic Formstrip designed to look like a lightning bolt. Pikachu also appears on the tongue tag, while an additional Pikachu hang tag is attached to the shoelaces. The design is completed with the classic “Gotta Catch ‘em All!” tagline printed on the midsole.
The “Pikachu” Puma Suede collaboration will be available from Saturday, 25 July, at a pop-up activation located at 101 Union Street in Brooklyn, New York, from 12pm to 8pm ET.








