Abu Dhabi Retail is presenting a weekend that puts art, design, and culture at the forefront. At Craft & Code, Off-White, curated with IB Kamara, the brand’s Creative Director, is set to unveil a world-first capsule alongside limited one-off pieces. Australian artist CJ Hendry is also set to bring her Flower Market to the Middle East at the event, described as a fluorescence of 200,000 stems, including native UAE blooms, reimagined as collectable art moments.
Taking place at ERTH, Abu Dhabi, from January 30 to February 1, Craft & Code is a three-day exhibition bringing designers, artists, and technologists into the same space, built around the relationship between analogue technique and digital intervention.
The programme opens with an invitation-only gala, then welcomes public audiences for live demos, workshops, and open tours, alongside commissioned installations that fuse Emirati craft traditions and global future tools, turning the venue into what has been described as a “working studio of ideas.”
Marne Schwartz, Managing Director of ITP Media Group, summed up the event’s aim as: “Our ambition is simple, to celebrate, archive and export Arab creativity to a global audience. Abu Dhabi embodies that ambition, modern and progressive, yet proud of its roots.”
Craft & Code also features other activations highlighting regional giants, including Omani luxury fragrance brand Amouage, premiering a never-before-released perfume in numbered collector formats, and Gafla Jewellery, celebrating the region’s pearl diving history with unique creations.
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Craft & Code runs from January 30 to February 1 at ERTH, Abu Dhabi. Public days are listed as Saturday, January 31, and Sunday, February 1, following the opening gala.
